At 777xcx, we understand that your personal information is important — and protecting it is something we take seriously. This Privacy Policy sets out in clear, straightforward terms exactly what data we collect from Pakistani players, why we collect it, how it is used, who it may be shared with, and what rights you have over your own information. Whether you are signing in through the 777xcx Login portal, making a PKR deposit via JazzCash or EasyPaisa, or simply browsing our cricket betting markets, this Policy applies to you.
These highlights summarise our core privacy commitments. They complement — but do not replace — the full Privacy Policy set out below. All 777xcx players should read the complete document.
All data transmitted between your device and the 777xcx platform is protected using industry-standard TLS encryption. Your 777xcx Login credentials, PKR payment details, and personal account information are never transmitted in plain text, ensuring they remain confidential at every point in transit.
777xcx does not sell, rent, or trade your personal data to third-party marketing companies, data brokers, or any other commercial entities. Your information is used solely for the purposes described in this Privacy Policy. This commitment applies regardless of whether your account is active, dormant, or closed.
As an internationally licensed gaming platform, 777xcx is required to collect and retain certain player data for anti-money laundering (AML) compliance, Know Your Customer (KYC) verification, and responsible gaming obligations. All such data handling is conducted strictly within the requirements of our international gaming licence.
You have the right to access, correct, export, and — where applicable — request deletion of your personal data held by 777xcx. These rights can be exercised at any time by contacting our support team. We aim to respond to all data subject requests within 30 days of receipt.
777xcx uses cookies and similar tracking technologies to keep your session active, remember your preferences, and analyse platform performance. We do not use third-party advertising cookies that track you across the internet. Full details of the cookies we use and how to manage them are set out in the Cookies section of this Policy.
Payment data associated with JazzCash, EasyPaisa, HBL, UBL, Meezan, Visa, and Mastercard transactions is processed by PCI-DSS compliant payment processors. 777xcx does not store full card numbers or mobile wallet PINs on its own servers. Payment data is handled exclusively by our certified payment partners.
1.1 This Privacy Policy ("Policy") is published by 777xcx ("we", "us", "our"), the operator of the online gaming platform accessible at https://777xcx.org. It describes how 777xcx collects, uses, stores, shares, and protects personal data relating to individuals who register accounts, use the 777xcx Login portal, place bets, or otherwise interact with the 777xcx platform and its associated Services.
1.2 This Policy applies to all personal data collected through the 777xcx website, mobile-optimised platform, support channels, and any promotional or marketing communications sent by 777xcx. It covers Pakistani players transacting in PKR as well as players accessing the platform from other permitted jurisdictions.
1.3 By registering a 777xcx account, using the 777xcx Login portal, or continuing to use our Services after this Policy has been made available to you, you acknowledge that you have read and understood how 777xcx processes your personal data as described herein. If you do not agree with any aspect of this Policy, you should discontinue use of the platform and contact our support team to arrange account closure.
1.4 This Policy should be read alongside the 777xcx Terms & Conditions and Responsible Gaming Policy, both of which form part of the overall agreement between you and 777xcx.
2.1 777xcx collects personal data from you directly, automatically through your use of the platform, and in some cases from third-party identity verification and payment processing partners. The categories of personal data we collect are set out below.
When you create a 777xcx account or update your profile, we collect:
When you make deposits or withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, or Mastercard, we collect transaction records including amounts in PKR, timestamps, payment method type, and transaction reference numbers. We do not store full card numbers or mobile wallet PINs.
We collect records of your gaming activity on the 777xcx platform, including bets placed, games played, cricket betting markets accessed, virtual sports wagers, slot sessions, live casino activity, bonus claims, and wagering history. This data is used for account management, responsible gaming monitoring, and regulatory compliance.
We automatically collect technical information when you access the platform, including IP address, device type, operating system, browser type and version, screen resolution, referring URL, and session timestamps. This data is used for security, fraud prevention, and platform performance analysis.
We retain records of communications between you and the 777xcx support team, including live chat transcripts, support ticket history, and email correspondence. This data is retained to ensure continuity of service and for quality assurance purposes.
Where required for KYC compliance under our international gaming licence, we may collect scanned copies or photographs of government-issued identity documents, proof of address documents (such as utility bills), and source-of-funds documentation. These documents are handled with the highest level of security and are only accessible to authorised 777xcx compliance personnel.
3.1 777xcx uses the personal data collected from you for the following specific purposes:
| Purpose | Data Used | Basis |
|---|---|---|
| Account registration & 777xcx Login portal management | Registration data, login credentials | Contractual necessity |
| Identity verification (KYC/AML) | CNIC/passport, address, date of birth | Legal obligation |
| Processing PKR deposits & withdrawals | Payment data, transaction records | Contractual necessity |
| Responsible gaming monitoring & self-exclusion enforcement | Gaming activity data, account data | Legal obligation & legitimate interest |
| Fraud detection & security monitoring | Technical data, transaction data, gaming data | Legitimate interest |
| Customer support & complaint resolution | Communications data, account data | Contractual necessity |
| Platform performance analytics | Technical data, anonymised usage data | Legitimate interest |
| Promotional communications (opted-in players only) | Email address, phone number, gaming preferences | Consent |
| Regulatory reporting obligations | Transaction data, identity data, gaming data | Legal obligation |
3.2 777xcx does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human review. Where automated systems flag an account for review (for example, on fraud or responsible gaming grounds), a qualified 777xcx compliance officer reviews the matter before any material action is taken.
4.1 777xcx processes personal data only where a valid legal basis exists. The legal bases on which 777xcx relies are as follows:
5.1 777xcx does not sell, rent, or trade your personal data. We share personal data only where necessary for the lawful purposes described in this Policy, and only with the categories of recipients listed below.
To facilitate PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard, we share the minimum necessary transaction data with our certified payment processing partners. These partners are contractually required to process data only for the stated payment purpose and in compliance with applicable financial data security standards.
For KYC and age verification purposes, we may share identity document data with third-party verification service providers. These providers are subject to contractual data processing agreements and are prohibited from using your data for any purpose other than the verification service they have been engaged to provide to 777xcx.
777xcx may be required to disclose personal data to regulatory bodies, gaming authorities, financial intelligence units, or law enforcement agencies where required by applicable law, court order, or as a condition of our international gaming licence. Where legally permissible, 777xcx will notify you of such disclosure.
Personal data is stored on secure servers provided by 777xcx's infrastructure partners. These providers act as data processors under contractual agreements that require them to maintain appropriate technical and organisational security measures.
In the context of legal proceedings, audits, or regulatory investigations, 777xcx may share data with legal counsel, auditors, or other professional advisers who are bound by applicable duties of confidentiality.
6.1 777xcx retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and the terms of our international gaming licence. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration & KYC data | 5 years after account closure | AML / gaming licence obligation |
| Transaction records (PKR deposits & withdrawals) | 7 years from transaction date | Financial record-keeping obligation |
| Gaming activity & betting history | 5 years after account closure | Regulatory compliance & dispute resolution |
| Support communications | 3 years after resolution | Quality assurance & dispute resolution |
| Self-exclusion records | Permanent | Responsible gaming obligation |
| Technical / device logs | 12 months from collection | Security & fraud prevention |
| Marketing consent records | 3 years after consent withdrawal | Proof of lawful processing basis |
6.2 Following the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised data may be retained for statistical and analytical purposes without time limit, as it no longer constitutes personal data.
7.1 The 777xcx platform uses cookies and similar technologies (including local storage and session tokens) to provide a functional, secure, and personalised user experience. The categories of cookies used by 777xcx are described below.
7.2 777xcx does not use third-party advertising or cross-site tracking cookies. We do not participate in ad networks, retargeting programmes, or data broker ecosystems.
7.3 You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the 777xcx platform, including the 777xcx Login portal and cashier.
8.1 777xcx implements a layered set of technical and organisational security measures to protect player personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
8.2 While 777xcx takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security against all threats. You are responsible for maintaining the security of your own 777xcx Login credentials. If you suspect your account has been compromised, contact [email protected] immediately.
9.1 As a 777xcx player, you have the following rights in relation to your personal data. These rights may be exercised at any time by contacting 777xcx support at [email protected]:
Under the data protection framework applicable to our international gaming licence, you are entitled to the following rights in relation to the personal data 777xcx holds about you.
You may request a copy of all personal data 777xcx holds about you, including your account data, KYC records, transaction history, and gaming activity. We will respond within 30 days of a verified request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Account details can be updated through your profile settings or by contacting support.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected and where no overriding legal obligation requires its retention, such as AML record-keeping requirements.
You may request that 777xcx restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data you have contested is being verified by our compliance team.
You may request that 777xcx provide your personal data in a structured, commonly used, machine-readable format so that it can be transferred to another service provider, where technically feasible.
Where 777xcx processes your data on the basis of your consent — for example, for marketing communications — you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
10.1 The 777xcx platform is strictly restricted to individuals who are 21 years of age or older. We do not knowingly collect, process, or store personal data relating to individuals under the age of 21.
10.2 Age verification is conducted as part of the account registration process and may be repeated at any time via enhanced KYC checks. Where 777xcx has reasonable grounds to suspect that an account holder may be under 21 years of age, the account will be suspended pending age verification. If it is confirmed that the account holder is under 21, the account will be permanently closed, all gaming activity will be voided, and any deposited funds (but not winnings) will be returned following verification of identity and payment method.
10.3 If you are a parent or guardian and believe that a minor may have registered an account on 777xcx, please contact us immediately at [email protected]. We will investigate the matter as a priority and take all appropriate action to protect the minor's interests.
11.1 777xcx is an internationally licensed gaming platform and, as a result, your personal data may be transferred to and processed in countries outside Pakistan. This may include transfers to the jurisdiction in which 777xcx's international gaming licence is held, as well as to countries where our payment processors, identity verification providers, and IT infrastructure partners are based.
11.2 Where personal data is transferred internationally, 777xcx ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to the protections described in this Policy. Such safeguards may include standard contractual clauses, adequacy determinations, or equivalent mechanisms as applicable under the data protection framework governing our international gaming licence.
11.3 By registering a 777xcx account and using our Services, you acknowledge and consent to the transfer of your personal data to the jurisdictions described in this section for the purposes set out in this Policy.
12.1 The 777xcx platform integrates with third-party game providers, live dealer studios, sports data feed providers, and payment gateways in order to deliver the full range of Services to players. When you interact with these integrated third-party services — for example, by launching a slot game from a third-party provider or making a payment via JazzCash — your data may be processed by those third parties subject to their own privacy policies and data processing agreements with 777xcx.
12.2 777xcx requires all third-party service providers with whom player data is shared to maintain appropriate data security standards and to use player data only for the purposes for which it was shared. However, 777xcx is not responsible for the independent privacy practices of third-party providers in relation to data that falls outside the scope of their contractual agreements with 777xcx.
12.3 The 777xcx platform does not contain links to external third-party websites or applications beyond those required for the provision of the Services. 777xcx is not responsible for the privacy practices or content of any external websites.
13.1 777xcx may update this Privacy Policy from time to time to reflect changes in our data processing practices, the requirements of our international gaming licence, or applicable data protection law. The effective date at the top of this Policy will be updated whenever a material change is made.
13.2 Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — 777xcx will notify registered players by displaying a prominent notice on the platform and/or by sending an email to your registered address prior to the changes taking effect.
13.3 Your continued use of the 777xcx platform following the effective date of any update to this Policy constitutes your acceptance of the revised terms. If you do not accept the updated Policy, please discontinue use of the platform and contact our support team to arrange account closure.
13.4 We encourage you to review this Privacy Policy periodically so that you remain informed about how 777xcx protects and uses your personal data.
14.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777xcx processes your personal data, please contact our Data Protection team using the details below:
14.2 If you are not satisfied with 777xcx's response to a privacy complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction governing our international gaming licence. Details of the applicable supervisory authority are available upon request from our support team.
14.3 777xcx is committed to resolving privacy complaints promptly, fairly, and transparently. We take all data protection concerns seriously and will investigate every complaint that is brought to our attention.